Brandon Treichler, DVM

Brandon Treichler, D.V.M. is the quality control veterinarian with Select Milk Producers.  In that role, Brandon’s practice focuses on developing programs that lead to consistently high performance in the areas of Milk Quality, Animal Care, Antimicrobial Stewardship, Food Safety and Worker Safety.

Dr. Brandon Treichler grew up on a family dairy farm in eastern Pennsylvania.  Prior to veterinary school, Dr. Treichler worked for a major milking equipment manufacturer, troubleshooting milk quality concerns and developing training and monitoring programs on dairies.  After graduating from veterinary school, he joined a 13 doctor all dairy practice in Eastern Wisconsin, where he specialized in Milk Quality consulting within veterinary practice. He joined Select Milk Producers in 2015.  Dr. Treichler has consulted and spoken on milk quality around the world throughout his career, including Asia, Europe and South America.

Brandon is a member of both the American Association of Bovine Practitioners (AABP) and the American Veterinary Medical Association (AVMA) where he serves on the Animal Agriculture Liaison Committee.  He serves on the board of directors of the Professional Animal Auditor Certification Organization (PAACO) and also serves on the NMC (formerly the National Mastitis Council) board of directors.  Dr. Treichler is very active in the National Milk Producers Federation, serving on the NMPF’s Animal Care Task Force (Formerly Technical Writing Group) and Workforce Development task force, providing guidance and input to the Farmers Assuring Responsible Management or F.A.R.M. Program.

DVM, May 2012, College of Veterinary Medicine, University of Minnesota

BS, May 2003, Animal Science, (Minor: Agricultural Business Management) Department of Dairy and Animal Science, Pennsylvania State University

Inducted into the Coaly Agricultural Honor Society, November 2000.

Experience

Responsible Production Practices team lead for Select Milk Producers, January 2015 to Present.

• Manage a team of three that is tasked with implementation and auditing of all the company’s responsible production practices initiatives and ESG programs.
  • Animal Care and Welfare
  • Sustainability and Environmental Stewardship
  • Workforce Development and Worker Safety
  • Milk Quality and Antibiotic Stewardship
• Serve as a conduit between our board of directors/internal corporate management and supplying producers
  • Foster an understanding of our producer’s operations and practices within our management team that informs the policy and decision-making
  • Assist producers in understanding a larger perspective on why policies and programs are being implemented as well as what the standards for compliance are along with how that relates to their particular operation.
• Communicate with customers on their needs and programs requirements, while helping them understand our program standards and ESG initiatives as well as our production supply chain
• Connect progressive producers with resources to help them achieve success while at the same time meeting current and future internal and external Environmental and Social Governance Policies.

Treichler Consulting Services, January 2015 to Present.

• Independent Animal Welfare, Antibiotic Stewardship, Workforce Development and Sustainable Production consulting services to large progressive protein producers globally
• Milk Quality and Dairy Records benchmarking and analysis services
• Professional public speaking

Valley Veterinary Clinic S.C., Seymour, WI Associate Veterinarian, June 2012 to December 2014.

• Routine comprehensive consulting on production practices and development of preventative medicine programs that improve animal care outcomes and reduce disease prevalence and need for therapy
• Coaching and Mentorship of facility managers to better connect with teams of employees

BouMatic LLC., Madison, WI Milk Quality Specialist, 2004 to 2008.

• Team with dairies to develop useable standard operating procedures and routine employee training practices
• Train dealer personnel on equipment testing techniques and holistic approaches to problem solving including performing systems performance testing and milk quality troubleshooting evaluations.
• Develop and maintain strategic partnerships with key dairy industry individuals and influencers throughout North America
• Design company wide training and sales tools for infield equipment diagnostics and evaluation
• Analyze dairy records and benchmarks on both PC Dart and Dairy Comp platforms

ABS Global Inc., Madison, WI GMS Mating Specialist, June 2002-January 2004.

• Performed records analysis and reproductive troubleshooting
• Assigned to coordinate area young sire daughter evaluation and herd mating programs

Professional Experience

Member of the Academy of Veterinary Consultants – 2022-Present
Professional Animal Auditor Certification Organization (PAACO

• Board Member 2019-Present
• Quality and Standards Committee Member 2019-Present

Adjunct Faculty Member- Texas A&M CVM Dept of Large Animal 2019-Present

Clinical Sciences AVMA Animal Agriculture Liaison Committee 2018-Present

• Elected Vice Chair 2021-Present

University of Pennsylvania School of Veterinary Medicine Guest Instructor in DPM Rotation 2018-Present

Member of the Progressive Dairyman Editorial Advisory Board 2017-2019

Member of the Dairy Cattle Welfare Council 2017-Present

Member of the Animal Care Task Force, NMPF Farmers Assuring Responsible Management 2015-Present

Member of the Scientific Advisory Board, Advanced Animal Diagnostics 2015-2018

Member of the Academy of Dairy Veterinary Consultants 2015-Present

Member of the American Association of Bovine Practitioners 2009-Present

• Member of the Animal Welfare Committee 2015-2021
• Instructor for Preconference Seminar #1: Milk Quality and Mastitis 2019-Present

Member of the NMC (Formerly known as National Mastitis Council) 2005-Present

• Appointed to the Board of Directors 2019-Present
• Chair of the Membership and Advancement Committee 2019-Present

Certifications & Awards

Lean Six Sigma Green Belt – 2021

Safe Quality Food Practitioner (Zosi Learning and HEB Academy) – 2021

Hazard Analysis and Critical Control Points (HEB Academy) – 2021

PAACO Certified Red Meat Slaughter Plant Welfare Auditor – 2021

PAACO Certified Poultry Welfare Auditor – 2021

PAACO Certified Dairy Welfare Auditor – 2020

PAACO Certified Beef Feedlot Welfare Auditor – 2020

American Association of Bovine Practitioners James A Jarret Award for Young Leaders – 2020

Farmers Assuring Responsible Management Environmental Stewardship Program – 2019

• Certified to use the evaluation tool to calculate GHG and energy use of facilities

Farmers Assuring Responsible Management Workforce Development Program – 2019

• Certified to audit facilities Human Resources and Workplace Safety Programs

OSHA 10-Hour General Industry Safety and Health Certificate – 2018

National Milk Producers Federation F.A.R.M Animal Care Program

• Version 2.0 Animal Welfare Evaluator Certification – 2015
• Version 3.0 Animal Welfare Evaluator and “Train the Trainer†Certification – 2016
• Version 4.0 Animal Welfare Evaluator and “Train the Trainer†Certification – 2019

PEOPLE FIRSTâ„¢ Leadership Certificate Program – 2015

Publications

Treichler BK “When Supply Chain Issues Create Food Chain Issues†Progressive Dairy June 2022, (10)

Treichler BK “Creating a Culture of Care†5 Part-Merck Dairy Care 365® Online Learning Module Series, March 2022

Treichler BK “5 Strategies to lower milk production†Progressive Dairyman, April 2020

Treichler BK “Stand up for Pain Management†Bovine Veterinarian Online 2019, (3)

Treichler BK. “2017’s Undercover Videos Offer up Teachable Moments.†Progressive Dairyman 2018, (2): 20-21

Treichler BK. “Take the Lead on Dairy Animal Welfare.†Bovine Veterinarian 2018, (1): 19

Treichler BK. “The science behind the tail docking debate. Hoard’s Dairyman 2016; 161 (4): 122-123

Treichler BK. “Alternatives to Tail Docking.†Bovine Veterinarian, February 2016: 29-30

Treichler BK. “Implementing on-farm culture on your operation.†Progressive Dairyman 2015; 29 (16): 107

Treichler BK. “Logistics of setting up a basic on-farm mastitis culture lab.†Progressive Dairyman 2015;29 (17):45-46

Treichler BK. “Conozca sus opciones de diagnóstico.†Hoard’s Dairyman en español 2014; 232 (20): 216-217

Treichler BK. “Mastitis shouldn’t be a gamble.†Hoard’s Dairyman 2014; 159 (11): 432

Treichler BK. “Know your diagnostic options.†Hoard’s Dairyman 2014; 159 (2): 45

Treichler, BK. “Comparison of Vented Mouthpiece versus Barrel Design Features for limiting Mouthpiece Chamber Vacuum in Triangular Liners†NMC Annual Meeting, Proceedings of the 53rd NMC Annual Meeting 2014; 185-186

Treichler BK. “Don’t let benchmarks trap you.†Hoard’s Dairyman 2013; 158 (20): 748

Treichler BK. “Review of Parlor Summaries from 3x Herds in the United States.†Proceedings of the 52nd NMC Annual Meeting 2013; 85-94.

Treichler BK. You could be saving on teat dip. Hoard’s Dairyman 2012; 157 (19): 762-3.

Treichler B, Rapnicki P. “Standardized Method for the Testing of Liner Mouthpiece Vacuum Under Field Conditions.†Proceedings of the 50th NMC Annual Meeting 2011; 203-204.

Treichler BK. Milking systems should get much more attention. Hoard’s Dairyman 2008; 153 (19): 728.

Presentations

Treichler BK. “How can we improve end of life decision making?†Colloque sur la santé des troupeaux laitiers, Drummondville PQ CA, November 2022

Treichler BK. “Antibiotic Stewardship and Responsible Treatment Management Programs in Cattle Facilities†Texas Department of State Health Services Consumer Protection Division Meeting, Austin TX, June 2022

Treichler BK. “Biosecurity and Secure Milk Supply Planning†Cattle Agribusiness Course for US State Animal Health Officials, TAMU Campus, Canyon TX, April 2022

Treichler BK. “Overview of Dairy Industry Animal Care and Welfare Initiatives through the FARM Program†Cattle Agribusiness Course for US State Animal Health Officials, TAMU Campus, Canyon TX, April 2022

Treichler BK. “Technology, the Key to Clearing the High Hurdles†Renaissance Nutrition Symposium, Altoona PA, February 2022

Treichler BK. “Dairy Animal Welfare and Auditing using the FARM Animal Care Evaluation Certification†COOPPLE Cooperative and Indulac™ Puerto Rico Dairy Industry Training Event, San Juan PR, January 2022

Treichler BK. “Transitioning Cows in Robotically Milked Facilities†Western Canadian Association of Bovine Practitioners Annual Meeting, Calgary CA, January 2022

Treichler BK. “When our Robot Intelligence becomes Artificial and Quality Becomes Theoretical†Western Canadian Association of Bovine Practitioners, Calgary CA, January 2022

Treichler BK “Dairy Robotics and the Veterinarian†Academy of Dairy Veterinary Consultants Fall Meeting, Albuquerque NM, September 2021

Treichler BK. “Optimizing transition cow milk quality in RMS facilities†American Dairy Science Association Annual Meeting, Louisville KY, July 2021

Treichler BK. “Technology, the Key to Clearing the High Hurdles†Precision Dairy Management Conference, Minneapolis, MN, June 2021

Treichler BK. “The Value of Diagnostics in Bovine Veterinary Practice†Virginia Veterinary Medical Association Annual Meeting, Virtual, June 2021

Treichler BK. “Building Diagnostics and Culture Based Therapy into Bovine Practice Model†Virginia Veterinary Medical Association Annual Meeting, Virtual, June 2021

Treichler BK. “Emerging topics in dairy cattle welfare, Perspective for progressive practitioners†American Association of Bovine Practitioners Annual Meeting, September 2020 https://doi.org/10.21423/aabppro20208062

Treichler BK. “Clinical Forum: F.A.R.M Program and the Veterinarian’s role in Farmer’s Assuring Responsible Management of dairies†AABP 53rd Annual Meeting, Louisville KY, September 2020

Treichler BK, Nydam D, Virkler P, Thompson R. “Quality Milk Production: The Milking Center, Mastitis and Antibioticsâ€- American Association of Bovine Practitioners Annual Meeting Pre-Conference Seminar, September 2020, Louisville, KY

Treichler BK. “What can we learn from activist videos, and how can veterinarians help manage animal care risk?†AABP Webinar, August 2020

Treichler BK, Yeiser-Stepp. E, Jordan. K, Lott. K, “F.A.R.M Animal Care Version 4.0- How Can Veterinarian’s prepare their Clients†AABP Have You Herd Podcast, May 2020

Treichler BK, “The Robot Uprising: Successfully Embracing Technology to Produce High Quality Milk†National Mastitis Council Webinar Series, April 2020

Treichler BK, Reid D. “Evaluation, Testing and KPI Factors for Automated Milking Systems†National Mastitis Council Annual Meeting, January 2020

Treichler BK, Nydam D, Virkler P, Thompson R. “Quality Milk Production: The Milking Center, Mastitis and Antibioticsâ€- American Association of Bovine Practitioners Annual Meeting Pre-Conference Seminar, September 2019, St. Louis, MO

Treichler BK. “Milk Quality Still Pays†AABP 52nd Annual Meeting, September 2019, St. Louis MO

Treichler BK. “The Robot Uprising†AABP 52nd Annual Meeting, September 2019, St. Louis MO

Treichler BK, “Building Corporate Animal Care Programs†Dairy Cattle Welfare Council, May 2019, Orlando FL

Treichler BK. “Antibiotic Stewardship and Judicious Antimicrobial use in Dairy†National Milk Producers Customer Forum, March 2019, Portland OR

Treichler BK. “Milk Quality Still Pays†NMC Annual Meeting, January 2019, Savannah GA

Treichler BK. “New and Best Practices for Harvesting Quality Milk: Producing Quality Milk in 2019 and Beyondâ€-GPS Nutrition Leaders Forum, November 2018, Minneapolis, MN

Treichler BK, Reid D, “Interactive Parlor Manager School†Valley Agricultural Software

• October 2018 in Sturgeon Bay, WI

• January 2019 in Fresno, CA

Treichler BK. “Building and Evaluating Dairy Animal Care Programsâ€- Merck Animal Welfare Dialogue, October 2018, Amarillo, TX

Treichler BK. “Show me the Money, Making Milk Quality Indispensable to your Clients and your Practiceâ€- American Association of Bovine Practitioners Annual Meeting, September 2018, Phoenix, AZ

Treichler BK, Nydam D, Virkler P, Thompson R. “Quality Milk Production: The Milking Center, Mastitis and Antibioticsâ€- American Association of Bovine Practitioners Annual Meeting Pre-Conference Seminar, September 2018, Phoenix, AZ

Treichler BK. “Embracing the Robot Uprising: Producing High Quality Milk in Robotic Dairiesâ€- Summer National Mastitis Council Meeting General Session, June 2018, Guelph, ON, CAN

Treichler BK. “When our Robot Intelligence becomes Artificial and Quality becomes Theoreticalâ€-Summer National Mastitis Council Meeting General Session, June 2018, Guelph, ON, CAN

Treichler BK. “Update on the Farmer’s Assuring Responsible Management Program and Evaluating the Care of Dairy Cattleâ€- Academy of Dairy Veterinary Consultants Spring Meeting, April 2018, Seattle, WA

Treichler BK. “Milk Quality: Avoiding the Pitfalls and Embracing the Technologiesâ€- Northeast Dairy Production Medicine Symposium, March 2018, Syracuse, NY

Treichler BK. “Building Animal Care Programs that Workâ€- Dairy Cattle Welfare Council Webinar Series, January 2018.

Treichler BK, Reid D, “Behold the Powers of Observation: Expanding your Milk Quality Toolbox with Boots on the Ground Observational Skills†NMC Annual Meeting, 2018, Tucson, AZ

Treichler BK, “Identifying Milk Quality Opportunities in Bovine Practiceâ€- American Association of Bovine Practitioners Annual Meeting Clinical Forums, September 2017, Omaha, NE

Treichler BK, “Responsible Drug Use in Bovine Medicineâ€- National Milk Producers Federation Dairy Customer Forum,

• August 2017, Washington DC
• October 2017, Jacksonville, FL

Treichler BK, Reid D, Thomson R, Johnson A. “Hands-on Training Following the NMC Procedures for Evaluating Vacuum Levels & Air Flow Using the Teaching Parlor†NMC Annual Meeting, 2017, St. Petersburg, FL

Treichler BK, Reid D. “Behold the Powers of Observation†NMC Annual Meeting, 2017, St. Petersburg, FL

Treichler BK. “Perspectives on Milk Quality†Academy of Dairy Veterinary Consultants, 2016 Spring Meeting, Phoenix, AZ

Treichler BK. “Practical Evaluation of Milk Quality in the Parlor†Academy of Dairy Veterinary Consultants, 2016 Spring Meeting, Phoenix, AZ

Treichler BK, Reid D. “Behold the Powers of Observation†NMC Annual Meeting, 2016, Phoenix, AZ

Treichler BK, Hughes S. “Behold the Powers of Observation†NMC Annual Meeting, 2015, Memphis, TN

Treichler BK. “What’s New in Bovine Mastitis and Milk Quality†Merial and Animal Health International Sponsored Breakfast Session, Western Dairy Management Conference, 2015, Reno, NV

Treichler BK, Hughes S. “Milk Quality Beyond the Udder-System Cleanup Issues†NMC Annual Meeting, 2015, Memphis, TN

Treichler BK. “Milk Quality for the Dairy Practitioner†Cornell University Summer Dairy Institute, 2014, Ithaca, NY

Treichler BK. “What’s New in Bovine Mastitis and Milk Quality†Merial and Animal Health International Dairy Veterinarian Symposium, 2014, Sheboygan, WI

Treichler BK, “Milk Quality Opportunities in Clinical Dairy Practice†Zoetis German Dairy Veterinarian Studenreise, 2014, Ghent, BE

Treichler BK, “Developing on-farm Milk Quality Observational Skills†Zoetis German Dairy Veterinarian Studenreise, 2014 Ghent, BE

Treichler BK, “A Team Approach to Milk Quality†ABS Global/Genus plc., 2014, DeForest, WI

Treichler BK, Hughes S. “Milk Quality Beyond the Udder-System Cleanup Issues†NMC Annual Meeting, 2014, Fort Worth, TX

Treichler BK, Reid D. “Milking Systems Management and Analysis Seminar†School of Veterinary Medicine Kasetsart University, 2014, Bangkok, Thailand

Treichler BK. “The Value of Developing Milk Quality Consulting as part of Clinical Dairy Practice†Kern County Veterinary Association, 2013, Bakersfield, CA

Treichler BK. “Milk Quality Consulting and Milking Equipment Analysis for the Practitioner†Zoetis QMAX Veterinarian Training, 2013, New Ulm, MN

Treichler BK. “A Team Approach to Milk Quality†Zoetis Quality Milk Management Training, 2013, Nashville, TN

Treichler BK. “Advanced Milking Concepts and Diagnostics†NMC Regional Meeting, 2013, Portland, ME

Treichler BK. “Strategies for Improving Milk Quality and Udder Health†Alta University/Alta Genetics, 2013, Watertown, WI

Treichler BK, Reid D. “Review of Parlor Summaries from 3x Herds in the United States.†NMC Annual Meeting, 2013, San Diego, CA

Reid D, Treichler B, Hughes S. “Behold the Powers of Observation.†NMC Regional Meeting, 2012, Sioux Falls, SD

Treichler B, Hughes S. “Identifying Milking System Issues with Dynamic Testing.†NMC Regional Meeting, 2012, Sioux Falls, SD

Treichler B, Muller F. “Analyzing and Troubleshooting Dairies: Seeing the Forest and Not Just the Trees …. A “COMPâ€-rehensive guide to milk quality records in DairyCOMP 305.†NMC Annual Meeting, 2012, Tampa Bay, FL

Treichler B, Hughes S. “A Progressive Evolution of Dynamic Analysis: It Passed a System Analysis, Now What?†NMC Annual Meeting, 2011, Washington D.C.

Treichler B, Walker M. “Seek and Ye Shall Find: Visual Inspection Techniques for the Parlor and Beyond.†NMC Regional Meeting, 2010, Grand Rapids, MI.

Stewart S, Rapnicki P, Treichler B. “Understanding the Interactions Between the Milking Machine and the Dairy Cow.†NMC Regional Meeting, 2009, Scranton, PA.

Treichler B, Hughes S. “Seek and Ye Shall Find: Visual Inspection Techniques for the Parlor and Beyond.†NMC Regional Meeting, 2008, Green Bay, WI.

Reid D, Engel K, Parker J, Treichler B. “What got us to the farm-Facts or Fiction?†NMC Annual Convention, 2008, New Orleans, LA.